Monster later won a false-advertising case regarding Bang's 'Super Creatine' supplement, and was awarded $293 million. The trademark case was ruled in favor of Monster and Orange Bang by an arbitrator, with Vital Pharmaceuticals owing $175 million in damages. The suit found that 'Super Creatine' was not actually creatine, and did not raise the body's creatine levels. The introduction of the "Bang Energy RTD" drink infringed on this settlement, as it contained 'Super Creatine'. Orange Bang previously sued Vital Pharmaceuticals in 2009, and the two companies settled the next year, with restrictions placed on Vital Pharmaceuticals' use of the Bang trademark, limited to "creatine-based" drinks and products sold exclusively at fitness venues such as gyms. In a separate lawsuit, Monster Beverage and Orange Bang sued Vital Pharmaceuticals for trademark infringement. Vital countersued, alleging that Monster infringed their copyright by use of similar trade dress. Vital Pharmaceuticals was sued by competing energy drink manufacturer Monster Beverage, who alleged that Vital engaged in consumer deception and anti-competitive business practices.
The Bang energy drink lineup includes over 40 flavors. On June 28, 2023, Monster Beverage reached an agreement to acquire Vital Pharmaceuticals and the Bang Energy brand. In March 2023, founder and CEO Jack Owoc was removed from the company, with John C. On October 10, 2022, Bang's parent company, Vital Pharmaceuticals, filed for Chapter 11 bankruptcy protection. In August 2022, it was reported that Keurig Dr Pepper was in talks to purchase VPX these talks fell apart shortly after the reports surfaced. Bang transitioned from exclusive PepsiCo distribution in June 2022. On November 17, 2020, the company gave PepsiCo a notice of termination an emergency arbitrator ruled in December 2020 that Pepsi remained the exclusive distributor of Bang drinks until 2023. In April 2020, PepsiCo entered an exclusive distribution agreement with VPX to distribute Bang in the United States. In 2019, the company opened a manufacturing and distribution facility in Phoenix, Arizona, which operates alongside their facility in Pembroke Pines, Florida. In 2017, Bang Energy announced a caffeine-free variant of the beverage, using beta-alanine in place of caffeine. Bang Energy's stated mission is to make high-quality nutritional supplements backed by scientific research. In 2012, the company introduced Bang, marketed as a low sugar carbonated energy drink. Other products distributed by the company include Redline, Noo Fuzion, and Meltdown. It manufactures and distributes sports supplements and performance beverages under the brand name VPX. History īang's parent company, Vital Pharmaceuticals, was founded in 1993 by Jack Owoc. As of 2020, Bang was the third highest selling energy drink in the United States, behind Monster and Red Bull.
It is made by Vital Pharmaceuticals, a corporation located in Florida. The logo for Bang Energy, stylized in the Rainbow Unicorn flavorīang Energy is an American brand of energy drinks.
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